Photo knowledge

Global Concierge: use of elite services for seamless business travel

As with all business appointments, maximum concentration is required on business trips. A tight schedule often has to be adhered to, which must not be disrupted by mishaps. Time for personal regene...

The development of Leica cameras: from analog to digital

The history of Leica Camera AG goes back to the middle of the 19th century. Today, the company plays a decisive role in shaping the photography market. But it was a long way from the first analog 3...

Leica and nature: Your guide to stunning outdoor photography

Nature offers countless fascinating motifs. These include expansive landscapes and delicate details that you often only notice on closer inspection. The challenge for photographers is to capture th...

Historic Hasselblad cameras: A legacy of quality

Hasselblad is a name that has stood for the highest quality in photography not just for decades, but for more than a century. The traditional Swedish company has revolutionized the industry with it...

Long exposure techniques for night shots

Sometimes we find the most beautiful subjects when there is particularly little light. And this makes the shots more difficult and can have a significant impact on the quality. However, experienced...

Pet photography: tips for working with animals

Dogs are known to be man's best friend, but cats, guinea pigs and even turtles can also be great friends if they accompany you day in, day out. Anyone who enjoys taking photos and also feels a clos...

Food photography: techniques for appetizing images

Just like a delicious smell, good food photography can make our mouths water at the drop of a hat. At a time when visual communication via social media and other channels is more important than eve...

Cultural awareness on global business trips: Mastering etiquette and building relationships

Anyone who has ever traveled internationally on business will have experienced first-hand how even the smallest details can become a challenge, how big an impact misunderstandings can have and how ...

The Golden Hour: taking advantage of natural light

Perfect exposure plays a fundamental role in photography. Golden hour is one of the best times of day to take natural, romantic and atmospheric photos. This is when the light is particularly soft a...

The professional guide to Hasselblad accessories: The perfect equipment for your photography

For decades, Hasselblad has stood for high-quality solutions that are characterized by their impressive image quality and precision. However, a Hasselblad camera only unfolds its full potential whe...